Articles tagged South Korea

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By staying backstage, brands can subliminally reach new audiences

Seoul – The Juun.J shop, designed by Seoul-based office WGNB, sets out to translate the signature style of designer Jung Wook-jun.

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This Seoul cosmetics concept store wants to re-ignite Asia’s affinity with K-Beauty

Seoul – Villa de Mûrir provides shopping and makeup services – as well as a production studio for YouTubers and a café – aimed at energising the slowing South Korean beauty …

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A photography shop in a South Korean department store offers another version of luxury

Seoul – Inside of the Lotte Department Store in Seoul, local firm Labotory designed a shutter-friendly retail space that sells cameras, photographs and photo books.

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How do you bring more customers in? By bringing them out, according to Freitag

Seoul – Designed in collaboration with Torafu Architects, the new Freitag flagship in Seoul offers an outdoors leisure space to its customers.

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How can you launch a fashion collection using art installations? Ask Adidas

Seoul – Urbantainer orchestrates installations by eight artists to make a powerful brand statement for Adidas.

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In the capital of skincare, beauty stores clean more than faces

Seoul – Betwin Space Design conceived cosmetics store Dr. Jart+ as an oversize cleansing filter... not for faces, but for the city of Seoul.

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Here's more evidence that the unfinished café look is taking over Airspace

Seoul – Studio Unravel's yyyyynnn Café celebrates the rawness and unpredictability of materials, in direct opposition to the clean look of Airspace.

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Hyundai’s fintech workspace blends the highly digital with the highly human

Seoul – As Hyundai Card evolves into an increasingly digital service, Gensler provides a new workplace that links it to a traditional focus on employee creativity. 

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AMO’s curated Hyundai showroom trumps the traditional sales floor

Seoul – In Seoul, AMO’s unconventional car showroom keeps the eye on the prize with a spatial approach that is both high-touch and exhibition-like.

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Render or reality? A South Korean complex simulates its surroundings

Incheon, South Korea – MVRDV’s entertainment complex simulates its surroundings, featuring imaginatively imprinted elements from adjacent buildings.

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This designer thinks of candy when creating her maximalist porcelain pieces

Munich – Inspired by sweeties, candy and fizzy drinks, Ahryun Lee’s porcelain pieces appeal to the senses in full technicolour glory.

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A South Korean teddy-bear store avoids cuddly clichés

Incheon, South Korea – Instead of going for the cuteness traditionally associated with the segment, WGNB decided to deconstruct the materials behind the handmade toys. 

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