Articles tagged SOFTlab


SOFTlab's au naturale installation shines sunlight onto eco-friendly products

SEOUL – SOFTlab goes for a greenhouse effect inside the natural skincare brand Innisfree’s Myeongdong flagship store with the installation of a hanging garden canopy.

SOFTlab’s installation serves as an extension of the bright and bold aesthetic of Melissa.

We Are Flowers by SOFTlab for Melissa

New York-based SOFTlab planted a flowery installation inside Brazilian footwear brand Melissa’s local flagship store.

Light House is made up of 600 fluorescent light tubes.

Light House by SOFTlab and Sonos

New York design outfit  plays with experiential illumination at  Studio in Los Angeles.

Shoppers can look through cones to see selected items of clothing on display, coloured by splashes of light.

The Lake & Stars Pop-Up Shop

At an avant-garde NYC pop-up store, shoppers can glimpse at clothing through a giant kaleidoscope and mannequins seemingly come to life under rainbows of light.

The asymmetrical structures act like inverted kaleidoscopes of colour and light.

R&D:azzle Installation

A zebra-striped plywood installation is a lesson in geometry, symmetry and the art of balance.

The piece is completely held in tension from cables attached to surrounding buildings.

Xtra Moenia

SOFTlab has delivered yet another impressive – and immersive – outdoor installation, on show now at NYC's San Gennaro North Gate.