Articles tagged Nike


Top Trend of 2018: Click and mortar

Amsterdam – From in-app-in-store shopping to big-data physical translations, here are the year’s top five case studies featuring a connected retail experience. 


Nike’s House of Innovation 000 shows that big data does not equal loss of theatre

New York City – The brand’s new flagship on Fifth Avenue in Manhattan is a five-storey paean to frictionless commerce.


How did we pick the jury for the 2019 St-W Awards?

Amsterdam – Due to their mix of gender, age, cultural background and industry, the jury for this edition of the St-W Awards is bound to further our vision of interior architecture.


Coordination Asia’s use of light transforms the digital landscape into reality

Beijing – Coordination Asia and Tobias Gremmler use the movement and performance of football to create a digital reality for Nike and guest of honour Cristiano Ronaldo.


At St-W Lab, floor tiles are transformed into televisions

AMSTERDAM – The ASB LumiFlex is revolutionizing spaces – from basketball courts that use sensors to eliminate the need for referees, to performance stages like never before.


‘Brands are becoming culture coders,’ retail trend researcher reveals

TRENDS – Stefanie Dorfer from innovation research and trends company Stylus reports on five retail spaces tapping into culture and community.


Nike+ Run Club lets you run in a Tron-like space

SHANGHAI – With immersive technology, the Nike+ Run Club pop-up hub in Times Square expands the indoor-running experience. 


Neon grids for Nike Studio’s showroom in Beijing embody speed and infinity

BEIJING – Recipient of a HKDA Global Design Award this year, the Nike Studio by Coordination Asia is showcased in our retail bible Powershop 5.

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