It was impossible to miss ’s gigantic sparkling stand during in Switzerland.
Almost 23,000 LED strobe lights flickering across a structure made from faceted hexagonal elements made ’s stand design for Swarovski at Basel World appear to shimmer like a diamond. Instead of merely designing a surface, Yoshioka says he wanted visitors ‘to experience light itself, as if entering into a dazzling crystal.’
The stand was surrounded by a 7-m-high curved wall measuring 155 m in circumference, which was clad in more than 250,000 reflectors. Inside were 40 freestanding showcases – also designed by Yoshioka – which reiterated the dominant crystal motif.