What’s with all the TV launches in Milan? Cord cutters, plummeting sales and Instagram

Milan – Samsung, one of the world’s largest electronic manufacturers and thus a proper barometer for the sector, – 2018 was one of the division’s worst years on record.

So, if the industry is , what’s with all the OLED TV launches in Milan this year? Simply put: by repackaging a primary household item as a 20,000-euro design object, manufacturers such as , and are trying to skip the category altogether.

This trend started with cord cutters, a growing cluster of millennials who eschewed cable in favour of on laptop and mobile screens. That meant that the mass exodus of would-be TV viewers impacted not only , but also TV set manufacturers.

But it’s also, as usual, Instagram’s fault. As the homebody generation turned the home into an aspirational space – staying home instead of going out does not carry the social stigma it did with Gen X-ers – the desire to live inside a became incompatible with the intrusive black flat screen. In the era of Airspace and the cultural cachet that came with not owning a television, its decline was not a surprise.

So, the Beovision screen that starts up by opening its wings like a butterfly, or the one that turns into an invisible Vitra vitrine or Foster + Partners’ rolling marvel? Those are not television sets – they’re sculptures. And that’s not a negative thing at all: by reframing and reforming an iconic category, they might actually be saving it altogether.

Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.

Latest Products

見て ac-sodan.info

https://djahostel.com.ua

www.webterra.com.ua/prodvijenie-sajta-kharkov/