‘A 15,000-m2 interactive playground’ describes , a mammoth project conceptualized for the Chinese city by .
Under the art direction of the studio's founder Tilman Thürmer, Coordination Asia designed a space in which to portray the story of Shanghai filmmaking, from its humble beginnings in 1896 through to today – the age of 3D blockbusters.
The team converted a former film studio in Shanghai’s downtown Xujiahui into the museum, which spans four floors and hosts over 70 interactive installations and 3000 historical exhibits.
Visitors can dub classic flicks in a sound studio, take a stroll through a realistic set on Shanghai’s Nanjing Road and sneak a glimpse into the life of stardom on the Carpet of Lights. Here, virtual fans and photographers bombard you with camera flashes as they try to capture the ‘celebrity’ on show.
Photos Tilman Thürmer / Coordination Asia Ltd