Capturing the digital catalogue of Made.com within a physical space was the job of when creating a showroom in London for the online retailer.
The challenge was to encapsulate the furniture brand's vast range of products into an 800-sqm interior, whilst re-evaluating the concept of a 'showroom'. The solution was to mix-up the physical and the digital, incorporating the latest technology in order to genuinely enhance the customer experience.
This is the second showroom in London since its high-street debut 3 years ago. The brand has made its mark by acting as a conduit, delivering designer furnishings directly to the public from the makers. Creating a virtual home for those beautiful pieces of furniture where customers can browse in reality, the physical store gives them the opportunity to touch and feel the products and furnishings. The technological concept incorporates life-size projections so that customers can easily assess which products they might use to accessorise a space. Overall, the showroom resembles a 'full-scale representation of the product in an intricate permanent installation', with the walls acting as backdrops for large-format projections creating an endlessly customisable collection.
On 13 and 14 June, will be making an appearance in Amsterdam at a pop-up store at Singel 80. More details on the brand's website .