NEW YORK CITY – British designer Lee Broom tested the waters before opening a fixed furniture and lighting showroom in SoHo.
Pop-ups may have had their heyday, but they’re still a good chance to test out the market before launching with all guns blazing. For British furniture and lighting designer Lee Broom – who’s come a long way since gracing the pages of St-W 79 as a fresh-faced fledgling – the four-week-long test run in May was successful enough to warrant a fixed space. Located in SoHo, it’s the designer’s first permanent own-branded showroom outside London.
Part of service-design firm Cite’s own showroom and neighbouring those of Artemide, Kartell and Boffi, the 75-sqm interior recalls Broom’s Shoreditch flagship. Floor-to-ceiling fabric in what’s described as ‘signature Lee-Broom grey’ serves as a backdrop for the wares. Displayed like works in a gallery, the pieces are arranged to highlight the designer’s focus on materials like brass, marble and crystal.
The showroom’s opening precedes plans for further expansion in the US; a dedicated showroom space (around half the size of the New York City outpost) will open in Los Angeles before the end of 2016.
Read about Lee Broom’s top five career milestones in St-W 114, out 1 January 2017.