Hangzhou – Remember that sensual and oddly enticing gym equipment store we featured a few days ago? There’s more where that came from: Hangzhou’s JNYB seems to be a treasure trove of spaces that seem bent on pushing the boundaries of visual typologies for each retail category. Case in point? JNBYHOME’s Maker’s Grocery Store, a textile and daily objects shop.
Designed by Greoyffice, the shopping-mall spot was turned into what the firm calls a Maker’s Grocery Store: it imagined a space where an artisanal manufacturer can work and live, and thus is divided between a front yard, a maker’s studio, a bedroom and a wardrobe.
But none of this is literal, of course – and that subtlety is what makes the project work. The front yard, for example, is covered in floor-to-wall white tiles, with towels and display boxes informally hung – it gives the impression of being a traditional streetside grocery store. ‘Altogether, the yard space breaks the conventional window-display rule of the typical store front in an indoor shopping mall, and transforms it into a more open and public space, like the shops on the streets,’ explained Greyoffice founder Ian Wang.
Beyond the yard, the main grocery space features floor-to-ceiling wooden shelves used for both display and storage. From that yellow overload, the bedroom and wardrobe space feature subdued shades of white and simple materials, in order to let the spotlight be on the linen and pajama collections.
But the biggest feat of this store is not how cohesive it feels, particularly in the seldom innovative home goods category. It’s actually how these four distinct rooms, and an entire narrative world, came to life in an area of barely 100 sq-m.