BARCELONA – Can you control smart home technology with a flick of a switch? If we’re to believe Simon, a leading Spanish manufacturer of light switches, the answer is yes. To showcase a new range of digital Wi-Fi-enabled switches and interfaces, the company converted its old factory into a futuristic showroom that offers an immersive experience comparable to that of an art installation.
The innovative showroom for a light-switch manufacturer is more like an art installation
Simon handed the project to Catalan designer Antoni Arola. Occupying about a third of the overall space is an experiential exhibition formed by freestanding partitions, both curved and angular. ‘The idea was to make something very interactive and surprising,’ says Arola. ‘It was meant to last about six months, but the reaction has been so good they decided to keep it.’
The exhibition is divided into three sections. The first area is a curved hallway that engulfs visitors in gradations of varyingly coloured light à la Carlos Cruz Diez’s Chromosaturation (, p. 103).