Federico Masotto's We Are Juice interior illustrates fruit ingredients

When architect Federico Masotto set out to refurbish the interior of a high-end juice bar in the heart of the French capital, he took the raw ingredients of the delicious juices on the menu as his point of departure, to which he added a multicoloured, show-stopping granite counter: the pivot of his design. ‘My clients wanted the space to have a strong identity that would highlight the quality of their fruit juices,’ says Masotto. ‘They asked me to design a big marble counter – an open workspace of sorts – to be placed at the centre of the room. Because fruit juice would have stained and etched marble in the long run, I proposed granite, a mineral less easily damaged, yet one that also reflects the naturalness of the product.’

In contrast to the smooth surface and geometric angles of the counter is a ceiling in béton brut (‘unfinished concrete’), as well as a rough pinkish insulating material that further distinguishes the counter from its surroundings. Understated furnishings and flooring wrap it all together. ‘To calm the context, we preserved the original timber floor and chose wooden seating, painted black.’ The result is a daring mashup that sits comfortably within the Art Deco building it occupies.

This article debuted in St-W #105 alongside many other inspirational interviews and projects. Find your copy .

Photos Philippe Garcia

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