Danish carpet brand launches into the US market with a refined collection rooted in the fashion world. Debuted during a A/W 2015 runway show at New York Fashion Week, the company's new line of carpets were unveiled in an unlikely way. Twenty models strutted down the catwalk wearing fashionable attire tailored from the company's signature quality textiles.
The trendy looks within the ege A-Porter collection are a visual feast of colour, patterns and textures. ege Couture merges architecture and interior design, with outfits depicting minimalist and formalistic edges inspired by the built environment. Emphasising the brand's preference for individuality, ege Atelier will translate personal tastes into exclusive flooring options. The unexpected move intends to align the company with the niche market of the fashion industry which favours design expression over price efficiency.
Photos courtesy of ege