Disruptive by Design by Moment Factory

Eyewear brand Oakley launched its new campaign with an immersive event.

On February 24, Montreal-based mounted an interactive product experience – launching ’s campaign. The multimedia design firm (featured on St-Wweb last November) covered Los Angeles’ Studio Red with user-friendly displays.

What was supposed to be an evening of cocktails turned into a night of vibrant presentations, pulsating sounds and augmented reality. Infrared pointers triggered real time audio and video effects while 270-degree projections – looking into the eyewear brand’s legacy – echoed Oakley CEO Colin Baden’s speech. Strategically placed sculptures complimented virtual happenings.

Photos courtesy of Moment Factory

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