The next CIFF in Shanghai is just around the corner

Shanghai – Come September, the Chinese furniture sector will be heading over to the National Exhibition and Convention Center (Shanghai) in Hongqiao, for the 2018 edition of the China International Furniture Fair (CIFF). It is, after all, the world’s largest furniture fair – with 1.15 million sq-m worth of displays – and the most influential in Asia.

In its forty-second year, the event will be conducted jointly by the China Foreign Trade Guangzhou Exhibition General Corporation (CFTE) and the Red Star Macalline. The latter is one of the undisputed leaders in the sector in the country: with more than 260 shopping centres within its borders and annual sales of more than 78 billion RMB – nearly 10 billion euros.

With a domestic market worth four trillion RMB, the country is heavily analysing and forecasting the role of furniture in the everyday lives of its citizens. That’s why this year’s edition of the CIFF tackles the topic An Example of Global Home Life, with designers, exhibitors and retailers from 29 provinces coming together to identify design trends in relation to consumer trends.

In that sense, one of the most important sections in the fair is the Trendy Furniture Hall, where local developments are on display. ‘Chinese products are ready to go up against international products, so we have two combined pavilions dedicated to imports and local design,’ explained the CIFF organisers. That includes brands such as Jiudian, HC28 and Zhenzhimei. Two others are the EAST Design Show, where the spirit of Asian artisanship will be explored through the theme Difference Makes Products Meaningful, and the Design Dream Show, which presents research on concepts and trends in home furnishing.

And while the sector is celebrating its advances in design and craftsmanship, the CIFF is also looking to lead the global race in manufacturing techniques. That’s why the organisation has partnered with the WMF to create the first edition of the China International Furniture Machinery and Woodworking Machinery Fair, which will take place at the same time as the CIFF. The new event will cover the entire production chain, including manufacturing technologies and processing machine types, including wood-base panels and first-stage wood-processing equipment.

Another first? This edition will mark the debut of The C Foundation Forum, which will bring together professionals from the design, art and culture fields in order to discuss the development of educational programmes in those areas. Established in 2014 by 10 interior designers from China, Hong Kong and Taiwan, the C Foundation is the first charitable design institution in China.

What's more: to further its role as an Asian design leader, the Shanghai Promotion Center for City of Design will be presenting its plans to link the cultural and creative resources between the powerhouse megalopolis and Milan.

For those with the superb scheduling skills needed to see nearly everything this gargantuan fair has two offer, the event is taking place from September 10-13.

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