Shanghai – Come September, the Chinese furniture sector will be heading over to the National Exhibition and Convention Center (Shanghai) in Hongqiao, for the 2018 edition of the China International Furniture Fair (CIFF). It is, after all, the world’s largest furniture fair – with 1.15 million sq-m worth of displays – and the most influential in Asia.
In its forty-second year, the event will be conducted jointly by the China Foreign Trade Guangzhou Exhibition General Corporation (CFTE) and the Red Star Macalline. The latter is one of the undisputed leaders in the sector in the country: with more than 260 shopping centres within its borders and annual sales of more than 78 billion RMB – nearly 10 billion euros.
With a domestic market worth four trillion RMB, the country is heavily analysing and forecasting the role of furniture in the everyday lives of its citizens. That’s why this year’s edition of the CIFF tackles the topic An Example of Global Home Life, with designers, exhibitors and retailers from 29 provinces coming together to identify design trends in relation to consumer trends.
In that sense, one of the most important sections in the fair is the Trendy Furniture Hall, where local developments are on display. ‘Chinese products are ready to go up against international products, so we have two combined pavilions dedicated to imports and local design,’ explained the CIFF organisers. That includes brands such as Jiudian, HC28 and Zhenzhimei. Two others are the EAST Design Show, where the spirit of Asian artisanship will be explored through the theme Difference Makes Products Meaningful, and the Design Dream Show, which presents research on concepts and trends in home furnishing.