Camper Amsterdam

'We’ve decided to celebrate that magical atmosphere of positiveness, confidence and valour with a new shop dedicated to Memphis,’ de Lucchi says.

Despite being in the heart of Amsterdam, Camper’s newest store is a nod to Memphis.

With brightly coloured walls and patterned furniture, the shop is a vibrant reflection of the upbeat, avant-garde 1980s design world.

‘There is a thin red line that links the uninhibited, purposeful spirit of the Memphis Design of the 1980s with the free, fresh, happy Camper attitude,’ says architect . ‘It’s no coincidence that over the years, Camper stores have been decorated with furniture and objects created by Memphis designers.’

is the shoe label's initiative that invites designers to collaborate in creating unique boutique shops.

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