Beijing – Sometimes the obvious solution is the best fit. Taking into consideration that the function of Poppee – a store in Beijing’s Sanlitun area – is the presentation and sale of jewellery handcrafted by various independent makers, the designers at Atelier Tree based their concept on individual boxes that pop out from their surroundings like gemstones on a gold band.
The separate display cases are the studio’s way of ‘showing respect to every work of art.’ More importantly, however, they unify an array of assorted pieces and, in so doing, ‘strengthen the visual image of the collective store.’
Shifts prompted by light and time constantly change the visitor’s experience
The boxes hover beneath a suspended metal grid that the designers refer to as the ‘golden cloud.’ Variations in the grid’s depth alter the passage of light from above, allowing customers to detect fluctuations in illumination and shadow, while catching flashes of light meeting metal – moments that heighten the jewellery metaphor in the modest 32-sq-m space.
‘When visitors walk into the store, they encounter ambiguity in both its volume and its borders, as the cloud continually produces new visual forms,’ said Casen Chiong of Atelier Tree. ‘Shifts prompted by light and time constantly change the visitor’s experience.’
This piece was originally featured on St-W 116. You can purchase a copy . Interested in other uses of gold? Take a look at these ones: In Paris, a new Japanese skincare store promotes anti-aging like fine wine, Out with the old, in with the bold – Normann Copenhagen goes for gold, Brazil has a new gold rush – at a place meant to make you smile, Acne goes gold for its largest store to date.