Articles tagged Interactive


Why is this Adidas basketball court so… erm… pretty? Is it the Paris effect?

Paris – At the Forum des Halles in Paris, Döppel Studio designed a basketball challenge installation for Adidas that also challenges the accepted aesthetics of the sport.


Scented dinners? This installation feels like being inside a flower bouquet

Los Angeles – In LA, the Daikoku Design Institute presents an interactive installation called The Art of Bloom. The big surprise, though, lies in the activities linked to the …


Adidas makes it really, really fun to try on a new pair of sneakers

New York City – As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.


Who needs Tinder when you’ve got the northern lights on the floor to help you?

Amsterdam – NorthernLight debuted its newest installation, Let’s Get Physical, at this year’s St-W Lab. The playful interactions led to business – and many personal – …


Want to feel like a Bond villain? This Tyrolese installation could do the trick

Sölden, Austria – For fans of the 007 films, architect Johann Obermoser has created a public lair and an exhibition fit for a Bond character.


Can spaces be children-oriented without cannibalizing the grownups’ experience?

VALENCIA, Spain – When it comes to ‘family-friendly’ retail and hospitality, is it possible to deliver a customer experience that doesn’t sacrifice parental and employee …


Create your own Volume of Light at the Frankfurt Book Fair

Frankfurt – On 13 October, The Arts+ visitors can participate in an interactive photography session with St-W x Thomas Brown.

Impostor by les malcommodes. Photos Simon Parent

Impostor by Les Malcommodes catches the tourist gaze

QUEBEC CITY – The picturesque Quebec City welcomes a splash of colour on its waterfront with the new installation by Les Malcommodes.


Five Days of St-W #116: Inside Reimagining Climate Change

DUBAI – As part of the exclusive content coinciding with our May/June issue’s release, we tour an exhibition that proves hard-hitting topics can look good.


The role of The Beach in the Retail Revolution

PARIS – Boutique retailer Colette leverages Snarkitecture’s The Beach to ride the wave in today’s digital age.


Nike+ Run Club lets you run in a Tron-like space

SHANGHAI – With immersive technology, the Nike+ Run Club pop-up hub in Times Square expands the indoor-running experience. 


Immersive exhibition by Tokyo's teamLab blends realities

LONDON – Now at the Pace Gallery: a waterfall escapes from the walls to cascade over your feet, while luminous flowers bloom all over the body.

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