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During the recent shows, brands such as Balenciaga, Versace and Chanel commanded the attention of omnichannel audiences via fashion – and spatial – design.
Seoul – In Seoul, AMO’s unconventional car showroom keeps the eye on the prize with a spatial approach that is both high-touch and exhibition-like.
Milan – AMO sets the stage for Prada’s 2018 A/W menswear collection inside a warehouse, referencing a back-to-basics, cross-disciplinary approach.
Amsterdam – Visitors are encouraged to find their own path through AMO’s steel landscape at the Stedelijk Museum.
MILAN – Iridescent lights shining through the ceiling highlight surrounding geometries and spread a synthetic dawn throughout the room for Prada’s Spring/Summer 2016 womenswear show.
© 2019 St-W Publishers